Diverse-Smart Customer Contact
Innovation, Productivity, Financial Results
Stress Smart Manager
Use the powerful creative forces of stress to achieve personal and professional excellence
Today's markets are people with diverse cultural backgrounds situated locally or internationally. They force organizations to move beyond traditional conceptualizations of customer contact. Effective customer contact may be many things. Everyone agrees on one thing though. Treat the customers with dignity and respect. The norms of dignity and respect vary across cultures, however. What is respectful in one culture may not be the case in another. Therefore, one size fits all mentality works no more. Diversity-Smart Customer Contact is a series of two programs for sales, marketing, and customer service professionals about the knowledge and skills to create customer experience for people not like you. The programs are designed to reinforce the idea recognizing the importance of customer diversity, relating to the customers better by seeking put culture specific information, and actively reorganizing communication patterns.